When the brief is complex. And the stakes are high.

Global communications leader and strategic storyteller, named 40 Under 40 by PRWeek, with 25 years of experience advising Fortune 500s and high-growth startups through reputational risk, business transformation, and brand evolution. A trusted C-suite partner with deep expertise in brand building, corporate reputation, and crisis and issues management, I specialize in connecting narratives across content, comms, and culture to shape reputation, influence communities, and protect credibility.

I bring a proven track record scaling teams, growing P&Ls, and driving high-impact B2B and B2C campaigns across CPG, consumer & enterprise technology, automotive, financial services, and healthcare.

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We don’t just meet the challenge. We drive performance.

We work with a network of consultants across integrated marketing and communications to deliver strategic solutions to solve business problems. Whether you’re overhauling your internal communications and marketing functions, have an executive or board mandate that’s out of reach for your current team, or need seasoned experts to launch something new, scale your brand or protect your reputation - we bring senior talent, sharp strategy, and measurable progress.

Strategy, storytelling, and execution that moves markets

We help brands define their narrative, find their voice, and deliver their message with power and precision. From national newspapers, to podcasts and newsletters to local news and LinkedIn, we tell stories that resonate with your audience on the platforms they trust most. Every engagement is designed around the business objective, not just the brief. Our work blends big picture thinking with operational rigor, so leaders can move faster, communicate smarter, and deliver with confidence.

Strategy & Execution That Moves Business Forward

We partner with executives, in-house teams and some of the top global agencies to turn complex mandates into clear plans, and clear plans into measurable outcomes. From high stakes messaging to multi-channel campaigns, we shape narratives that influence audiences, align stakeholders, and drive business results.

Corporate Strategy & Narrative Development

Define your company’s purpose, position, and point of view. We help you articulate the why, and ensure every message aligns to it.

Brand Marketing & Product Launches

From GTM planning to brand awareness campaigns, we translate brand strategy into creative, integrated programs that move the market.

Corporate Communications & PR

We manage external perception with precision. We shape and deliver the right messages to media, influencers, partners, investors, regulators, customers and consumers.

Executive Visibility & Thought Leadership

We elevate leaders as credible, visible voices on the stages, in the rooms, and across the channels that matter most.

Issues, Crisis & Reputation Management

When it matters most, we help you move fast, communicate clearly, and lead with authority, protecting both brand and leadership reputation.

Internal Communications & Employee Engagement

We help you connect with your most critical audience: your people. From change management to culture-building, we create clarity and alignment inside the organization.

Strategic Communications Workshops & Trainings

Custom sessions for leadership and comms teams on messaging strategy, media readiness, change communications, or executive voice. Tailored, actionable, and built for impact.

Fractional Leadership & Change Advisory

We embed as trusted senior partners to help marketing and communications functions scale, restructure, or reset with clarity, speed, and buy-in.

Trusted by brands that break the mold

Client

Visibility that builds credibility

Our clients are growth-stage companies and established leaders across consumer, wellness, technology, and regulated industries, with stories to tell. We help them earn media coverage – from enterprise AI narratives, founder profiles to product launches – ensuring their stories reach the audiences that matter most and support their business goals. We don’t chase headlines. We craft the right narratives and make sure they land in the outlets your audiences trust most, from boardrooms to buyers to the broader public.

Strategic by design. Flexible by necessity.

Candy & Flowers is built to meet the moment whether you need a lean team of senior advisors or a cross-functional bench of creatives, producers, and specialists. We scale around the challenge, assembling exactly what’s required to deliver exceptional work with speed, efficiency, and rigor. Every engagement is led by experienced strategists and operators who know how to navigate complexity and drive real results. From global product launches to internal transformation efforts, our work is as diverse as the clients we serve. And always grounded in what drives results.

Erin Roche
ENR Consulting, LLC

Experience matters. So does vision.

25 years as a marketing and communications consultant and practitioner, I lead ENR Consulting, a strategic communications consultancy supporting technology and B2B clients. My work focuses on helping companies clarify their narrative, strengthen their reputation, and communicate with the audiences that matter most during moments of growth, transformation, and change; especially as companies navigate the new AI era.

I also founded and lead Candy & Flowers, an award-winning strategic communications and marketing firm for disruptive brands. With a focus on the regulated cannabis and psychedelics markets, Candy & Flowers partners with clients to build brands, protect their reputations, and educate and influence audiences about the products, services, and issues shaping the growth, normalization, and future of these highly regulated industries.

Across both consultancies, my work centers on developing and communicating narratives for consumer, investor, influencer, trade and B2B audiences. I focus on delivering creative strategy, informative content, impactful engagement, and memorable experiences that shape trends and culture while supporting clients through high-stakes and high-opportunity moments.

Both in-house and agency-side at the world’s top communications firms, I’ve developed deep experience in brand and product marketing and PR, crisis communications and issues management, executive visibility and thought leadership, media and presentation training, grassroots and experiential marketing, advocacy, social and digital strategy, and content development. I’ve held senior executive roles at Weber Shandwick, Edelman, FleishmanHillard, and IBM, and have worked with some of the world’s largest brands including AT&T, GM, Johnson & Johnson, Microsoft, PayPal, and Samsung, among others. I also have extensive experience helping startups build their brand and reputation in emerging and fast-moving industries.

Candy & Flowers won Clio Awards in 2020 and 2021 for creative client campaigns, and I serve as a founding board member of the Cannabis Media Council.